what we do
Mediability is a Media Solutions company focused on optimising Media and Platform owner inventory and services and matching it to Advertisers’ marketing objectives.
We partner with global & local online & offline media platforms and service providers targeting B2B & B2B2C target markets.
Our Partners operate across the following verticals:
- Broadcast (TV and Radio)
- Out-of-Home (Static and Digital)
- Print (Print and Press)
- Digital Platforms
- eCommerce Enablement
who we are
Mediability was established in response to ongoing media industry shifts and fragmentation that impact how effectively Media owners and platforms deliver optimal mROI for Advertisers.
With our decades of local and international Media and Marketing industry experience we deliver the following benefits:
To our Media Partners:
- Access to senior Marketing Leaders and decision-makers to unlock ad spend
- Pan-African market and sector expansion
- In-house Sales team high-performance training, development, mentoring and monitoring
- Trade Marketing strategy design and implementation
To Advertisers and their Brands:
- Access to local and global media offerings and world-class platform innovations to drive marketing effectiveness and efficiencies.
- Optimised mROI
Our Mission
to connect and represent our Media Partners with pan-African Advertisers and Brands to create mutual value and benefits.
Our Vision to deliver best-in-class media products, solutions and innovations across online and offline ecosystems and value chains.
Our Values to demonstrate Transparency and Integrity with both our Media Partners and our Advertisers.
Mediability is a Level One BB-BEE company delivering 135% Procurement Recognition in terms of South Africa’s sector-based Economic Transformation Charters.
how we work
Our business model is focused on delivering increased demand-side uptake of our Media Partners’ advertising inventories and Marketing value chain products, platforms and services.
We execute this through:
- Creating and implementing effective Media sales strategies supported by market & business intelligence
- Multi-sector, multi-territory knowledge and expertise
- Established networks & relationships with senior Media and Marketing decision-makers.
where we work
Our operational footprint extends to key markets in Southern Africa, East and West Africa. Countries we specifically focus on include:
- South Africa
- Namibia
- Botswana
- Zambia
- Zimbabwe
- Kenya
- Nigeria
- Ghana
executive leadership
ENVER GROENEWALD, the CEO of Mediability, has more than 25 years’ Executive-level experience in the Media & Marketing industry across both pan-African & global markets.
Formerly Africa Media Director for Unilever and Group CEO of Ogilvy, he is also the Emeritus Chairperson of the Mobile Marketing Association of South Africa.
JASON SEQUEIRA, the company’s COO, is the former Publisher of Sowetan & Sunday World and General Manager of Circulation & Audience Development at JSE-listed media owner, Avusa Media.
He has also been the Managing Director of Allied Distribution and a Non-Executive Director of Sowetan TV.
CONTACT US
- enver@mediability.group
- +27 (0)76 1937 371